At our club, when we have a novelty shoot, we put up a 3" stick on orange dot on the back stop and stand about 85 yards. We charge $ 1.00 for 3 shots. Then at the end of the novelty shoot, whomever is closest gets all of the money from the entrants for the novelty shoot. This way it is cheaper to shoot it and you dont have to charge enough to make up for the cost of the meat tray. Your members could now spend $ 5.00 dollars and get 15 shots at the target. People can get jittery when they have to shoot long distances with a $ 10.00 arrow, things can go wrong (i.e. hitting the wood frames on the backstops
) been there and done that. You have to make it enticing for the shooters. So maybe drop the price and make the reward the money, you will get more to shoot it and they will not lose interest.