Chris,
If I were putting this together or looking for a qualified instructor I would want the following above the obvious contact information:
1. Credentials/Type of Certfication (i.e, NFAA etc.).
2. Associated Club and/or Proshop.
3. Brief outline of instruction.
4. Any note worthy accomplishments.
5. Rates per Individual and/or Group
I myself will be certified after this course along with three other individuals from the host shop (
http://www.sstaxidermy.com). Currently we offer archery instruction primarily geared towards the youth however, we hope to expand somewhat to include adults. It depends on demand. If you have any other questions feel free to contact me.